Block3 plans to leverage AI to disrupt the multi billion dollar gaming industry
Coin Journal -
  • Block3 plans to be a disruptive force in the $500 billion sector.
  • The project’s native token, BL3’s presale goes live in four days.
  • The token gives investors an entry point into the intersection of AI and gaming.

The gaming industry may be on the brink of a major shift.

With traditional studios facing layoffs and declining sales, newcomer Block3 is positioning itself as a disruptive force in the $500 billion sector.

While legacy studios typically work on multi-year timelines and budgets ranging from $50 million to $200 million, Block3 aims to compress development to near-instant speeds at minimal cost.

The platform uses AI trained on player behavior to generate and refine games in real time, relying on reinforcement learning and community prompts to iterate and improve.

At the core of Block3’s system is Trinity, its proprietary AI engine.

Trinity functions similarly to commercial large language models like ChatGPT or Claude—but instead of generating text or images, it produces entire game worlds.

Users can enter a text prompt, and Trinity responds with a fully developed game, complete with non-player characters, storylines, combat systems, and more.

Described as a Large World Model (LWM), Trinity operates on principles similar to an LLM but is trained on a different dataset—drawing from games instead of literature.

The plans to disrupt the market

Block3 is positioning itself as a next-generation platform aimed at making game development accessible to users without technical expertise.

By integrating generative AI with blockchain infrastructure, the platform enables users to build open-world video games using simple text prompts, significantly reducing development time—from years to seconds.

At the core of the ecosystem is the BL3 token, which powers key functions such as creation fees, asset trading, and revenue sharing.

The token also offers exposure to the convergence of artificial intelligence and gaming.

While traditional studios rely on high budgets and long timelines, Block3 presents a streamlined alternative, offering a leaner model for game production.

As AI continues to transform creative industries, Block3 is being positioned as a potential entry point into the foundational layer of game development and monetization.

With a tokenized structure and focus on community participation, the platform aims to reshape how content is created, owned, and experienced in the gaming sector.

The BL3 token

Block3’s native BL3 token is set to go on presale starting Tuesday, July 1.

The token is pitched as a liquid, scalable entry point into the intersection of artificial intelligence and gaming—an industry expected to reach $665 billion by the end of the decade.

For retail participants, the token offers early access to the upstream layers of game development, monetization, and distribution in a tokenized format.

The Block3 ecosystem is designed to generate value through multiple channels, including creation fees, royalties, and in-game marketplace activity.

These revenue streams are consolidated into the BL3 token, which is intended to function as a broad-based instrument linked to the growth of AI-generated gaming—comparable to index-style exposure in the entertainment space.

Beyond game creation, Block3’s platform also contributes to the development of AI systems.

Each user-generated game feeds back into the system as training data, forming a loop where gameplay data informs model improvements, which then produce more refined game experiences.

This feedback structure positions Block3 not only as a tool for accessible game development but also as a potential contributor to large-scale AI training.

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